"According to OpenAI, the ads will be "clearly labeled" at the bottom of the chat and users can turn off personalization if they want. As for whether the ads will influence the answers ChatGPT provides, OpenAI said the "responses are driven by what's objectively useful, never by advertising," and user data and conversations "are protected and never sold to advertisers.""
"ChatGPT Go, which launched in India last August and has since rolled out in 170 countries, is now coming to the U.S. and everywhere the AI chatbot is available. It's ChatGPT's fastest-growing plan, and OpenAI claims it is "among the most affordable AI subscriptions globally." (Of course, many AI chatbots are free.) ChatGPT Go costs $8 a month, and offers access to its latest model, GPT‑5.2 Instant, giving users expanded access to messaging, image creation, file uploads, and memory, the company said in a statement."
OpenAI will begin testing ads for free users and ChatGPT Go subscribers in the U.S., with ads directly related to user prompts and conversations. Ads will appear clearly labeled at the bottom of chats and users can disable personalization. OpenAI asserts that responses remain driven by usefulness rather than advertising, and that user data and conversations are protected and not sold to advertisers. ChatGPT Go costs $8 per month, provides GPT-5.2 Instant, messaging, image creation, file uploads, and memory, and has rolled out globally after launching in India. ChatGPT Plus ($20) and Pro ($200) remain ad-free.
Read at Fast Company
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