Disney plus OpenAI: What could go wrong? | Fortune
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Disney plus OpenAI: What could go wrong? | Fortune
"Hello, Alexei Oreskovic pitching in for Allie today. Well folks, this week had it all: A new OpenAI model, reports of an upcoming SpaceX IPO, and even a Waymo baby! And to top it all off, OpenAI and Disney announced a surprise partnership that will include a $1 billion investment in OpenAI and enable OpenAI users to create AI-generated videos with Mickey Mouse and hundreds of other Disney characters."
"Entertainment businesses need to stay ahead of the trends and make sure they're relevant to the next generation of consumers, of course. So hooking up with OpenAI is an obvious way for a company to stay connected with the kids. But if there's any company that would seem in less immediate danger of losing the kids, it's the company with The Lion King, The Little Mermaid, Donald Duck, and Iron Man."
OpenAI and Disney agreed to a three-year partnership that includes a $1 billion Disney investment and will allow users to create AI-generated videos featuring Mickey Mouse and other Disney characters. Disney also sent a cease-and-desist letter to Google alleging large-scale IP infringement by its AI systems. The partnership aims to keep entertainment brands relevant to younger consumers by integrating AI capabilities. Sources said safeguards will be implemented to block inappropriate uses of characters, though skepticism exists about whether those guardrails can be bypassed. The news arrived alongside other industry items including a new OpenAI model, SpaceX IPO reports, and a Waymo baby mention.
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