"Disney lending out its iconic characters to be leveraged by AI seemed a far-fetched idea a few months ago. But thanks to a $1 billion deal between the House of Mouse and OpenAI, that's exactly what's happening. It's representative of a larger question companies, especially those in media and entertainment, are grappling with: Are AI companies friend or foe? For Bob Iger, the answer is very much friend."
"Others aren't as willing to rub shoulders with OpenAI. The startup has a history of using someone's intellectual property without permission and then apologizing for it. That has resulted in several lawsuits, including those from The New York Times and "Game of Thrones" author George R.R. Martin. So who's right? It's too early to say, but it could easily go both ways. The longer one waits to cut a deal with an AI company, the worse the terms could be. (The benefits of first-mover advantage.)"
Disney reached a $1 billion agreement with OpenAI to permit use of Disney characters in AI applications and to allow Disney+ to host users' AI-generated content. The partnership aims to increase engagement on Disney+ by enabling fans to create and share AI content based on iconic intellectual property. Some media companies have pursued similar licensing deals, while others refuse collaboration because of OpenAI's history of using copyrighted material without permission, which has spawned multiple lawsuits. The situation illustrates a trade-off between first-mover advantages that can secure favorable terms and the risk of unleashing AI capabilities that may be difficult to control or reverse.
Read at Business Insider
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