"Disney is investing $1 billion in OpenAI and will bring characters such as Mickey Mouse, Cinderella and Luke Skywalker to the AI company's Sora video generation tool, in a licensing deal that the two companies announced on Thursday. The agreement makes the Walt Disney Co. the first major content licensing partner for Sora, which uses generative artificial intelligence to create short videos."
"Under the three-year licensing deal, fans will be able to use Sora to generate and share videos based on more than 200 Disney, Marvel, Pixar and Star Wars characters. AI video generators like Sora have wowed with their ability to quickly create realistic clips based merely on text prompts. But a flood of such videos on social media, including clips depicting celebrities and deceased public figures, has raised worries about AI slop crowding out human-created work alongside concerns about misinformation, deepfakes and copyright."
"As part of the deal, some user-generated Sora videos will be made available on the Disney+ streaming service. Disney will also become a major customer of OpenAI and use its technology to build new products, tools, and services. It will also roll out ChatGPT for employees."
Disney is investing $1 billion in OpenAI and signed a three-year licensing agreement to bring more than 200 Disney, Marvel, Pixar and Star Wars characters to OpenAI's Sora video-generation tool. Fans will be able to generate and share short AI-created videos featuring characters such as Mickey Mouse, Cinderella and Luke Skywalker. The partnership makes Disney a major OpenAI customer and includes using OpenAI technology to build new products and deploy ChatGPT for employees. Both companies committed to responsible AI use to protect user safety, creator rights and to address concerns about misinformation, deepfakes and copyright. Some user-generated videos will appear on Disney+.
Read at www.mercurynews.com
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