"All of them could be doing more. No one gets a great grade."
"They are the high bar for collaboration compared to everyone else, and everyone else is missing that bar," said a publishing exec on condition of anonymity."
AI licensing expanded quickly as Meta, Microsoft, and Amazon entered within six months, producing a crowded market. Publishers now navigate a growing menu of licensing deals with differing trade-offs across transparency, payments, traffic siphoning, willingness to license, and crawler behavior. Eight publishers provided comparative assessments of platforms on those criteria and reported broad dissatisfaction. Microsoft is comparatively favored for advocating payments for publisher IP, offering a pay-per-use model, leveraging Copilot’s enterprise user base, and maintaining a single corporate liaison that simplifies partnerships. Data on licensing deals and lawsuits is tracked by the Tow Center's AI deals and disputes tracker.
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