"Our job is really to help our customers accelerate their digital transformation and AI journey in a very simple way,"
"To do this, we transformed ourselves and built a number of capabilities that we believe are fundamental to the digital and AI transformation of our customers, which in turn drives proper business transformation."
"More data will be created at the edge, and organisations need the tools and expertise to manage it effectively."
"redefine AI's role in driving digital transformation across the UAE."
At Gitex Global 2025 in Dubai, Dell Technologies showcased expanding influence in the Middle East and a strong commitment to AI and digital transformation across public and private sectors. Dell aims to simplify and accelerate customers' digital transformation and AI journeys by building capabilities that enable business transformation. Core focus areas include AI and data solutions, multi-cloud architectures, information security, digital workplace innovation, and edge computing. The company highlighted growing data creation at the edge and the resulting need for management tools and expertise. Dell signed a memorandum of understanding with UAE-based Emcode Technology to deliver AI workshops, training, consultancy, and sector-specific use-case development, targeting law enforcement, healthcare, and public authorities while supporting UAE strategic innovation goals and cost-efficient customer innovation.
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