"DC Comics president and publisher Jim Lee said that the company "will not support AI-generated storytelling or artwork," assuring fans that its future will remain rooted in human creativity. "Not now, not ever, as long as [SVP, general manager] Anne DePies and I are in charge," Lee said during his panel at New York Comic Con on Wednesday, likening concerns around AI dominating future creative industries to the Millennium bug scare and NFT hype."
"People have an instinctive reaction to what feels authentic. We recoil from what feels fake. That's why human creativity matters," said Lee. "AI doesn't dream. It doesn't feel. It doesn't make art. It aggregates it." While DC has a longstanding policy that requires all artwork to be original and authentically produced by artists, the company has faced several scandals over the suspected use of generative AI in variant comic book covers."
DC will not support AI-generated storytelling or artwork and will keep its future rooted in human creativity. The company pledged a permanent ban on generative-AI creative work while current leadership remains in charge. Concerns about AI replacing creative industries were compared to previous technological scares like the Millennium bug and NFT hype. The company emphasized that audiences respond to authenticity and that AI aggregates existing material rather than producing original feeling or dreaming. A longstanding policy requires all artwork to be original and authentically produced by artists. Backlash over suspected generative-AI variant covers led to replacement of those covers and a firmer stance. Fanfiction is considered acceptable, while core characters remain tied to the DC universe and mythos.
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