""I remind ourselves at the company all the time: customers don't care about AI," he told Fortune's Andrew Nusca. "Everybody talks about AI, but the reality is a consumer is looking to increase their cash flow. A consumer is looking to power their prosperity to make ends meet. A business is trying to get more customers. They're trying to manage their customers, sell them more services.""
""Customers don't care about AI," Goodzari added. "What they care about is 'Help me grow my business, help me prosper.' And we have found the only way to do that is to combine technology automating everything for them with human intelligence on our platform that can actually give you the human touch and the advice. And we believe that will be the case for decades to come. But the role of the HI, the human, will change.""
Many customers prioritize immediate financial outcomes such as increasing cash flow and growing their businesses over interest in AI. Intuit focuses on delivering done-for-you experiences that automate workflows across sales, cash flow, accounting, taxes, credit building, and wealth management. The company combines automation with human intelligence on the platform so users receive both scalable automation and personalized advice. AI powers data digestion across stovepiped applications while human experts provide the touch and guidance. AI agents can automate routine tasks and hand off complex work to humans for follow-up, improving collections and targeted customer engagement. The human role will evolve alongside automation.
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