Currys partners with Microsoft and Accenture to modernise its IT systems and deploy Microsoft AI technologies for personalized shopping experiences and improved retail workforce efficiency.
The partnership aims to leverage AI for better customer understanding, post-sales services, and retail staff support while improving omnichannel experiences.
The IT modernisation involves migrating datacentres to Azure, aiming for energy efficiency to reach Currys' net-zero emissions target by 2040.
"AI is the biggest technological leap of our lifetime," said Alex Baldock, group CEO of Currys. "Currys aims to enhance customer experience and business operations with AI."
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