FCC proposes disclosure of AI tools in political ads to ensure consumer awareness. Chair Rosenworcel urges swift action to inform consumers about AI usage in campaign ads.
Proposal seeks to require both on-air and written disclosure for AI-generated content in political ads by broadcasters. It includes candidate and issue advertisements and defines AI-generated content.
FCC lacks authority over internet/social media ads but aims to increase transparency for AI use in political ads. Advocacy groups welcome the move to inform viewers about AI-created content.
Common Cause's Ishan Mehta emphasizes the importance of revealing whether content on public airwaves is real or AI-generated, addressing voter misleading concerns.
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