"On Tuesday, OpenAI launched a stand-alone video app called Sora that feels like an uncanny version of TikTok or Instagram Reels, populated solely by AI-generated content. Invite-only Sora - launched alongside OpenAI's latest audio and video generation model Sora 2 - lets users create 10-second videos from short, written prompts. The hero feature is "Cameos," which inserts users and their friends into these clips (with their permission)."
"Absolutely. I went from being skeptical while watching OpenAI's launch stream to quickly finding the app really entertaining. It feels like a silly novelty right now - we've gotten a kick around the office out of turning ourselves into Olympic figure skaters, harmonica players, and beat poets. I've also noticed that I've been spending way more time creating "Soras" or "Cameos" - is there a name for the format yet? - than scrolling through my feed."
OpenAI launched Sora, an invite-only standalone app that produces 10-second AI-generated videos from short text prompts using the Sora 2 audio and video model. The platform emphasizes a "Cameos" feature that inserts consenting users and friends into generated clips, creating playful, rapidly produced content. Early usage patterns show users spending more time creating clips than passively scrolling, driven by novelty and creative transformations. The app raises implications for incumbent platforms, brand strategies, content authenticity, consent practices, and potential new creative and social behaviors in AI-driven video spaces.
Read at Business Insider
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