"For some companies building with AI, failure isn't a setback. It's the strategy."
"Okta, Salesforce, Snowflake, Blackstone, and others are rapidly launching AI products, fully expecting that not all of them will pan out."
""It's increased the pace of what's possible," said Eric Kelleher, president and chief operating officer of digital-identity company Okta, which has rolled out around 120 AI pilots and features over the past two years, keeping half and scrapping the rest. "You can spin up a lot more pilots at the same time.""
""The stakes are higher, the risks are bigger, and to keep pace with the innovation churn, we need to fail faster than ever," Cisco's senior vice president and global innovation officer, Guy Diedrich, told Business Insider."
Companies across industries are adopting a fail-fast approach to AI product development, launching large numbers of pilots and accepting that many will fail. Okta rolled out around 120 AI pilots over two years, retaining roughly half and abandoning the rest. Established firms are accelerating experiments because AI lowers deployment friction and enables rapid iteration at scale. Boards and shareholders are pressuring executives to justify AI spending, increasing urgency to iterate quickly. Snowflake reports moving from a planning meeting on Monday to a demo by Friday, and agentic systems reduce debugging time substantially. The approach boosts speed but raises organizational and operational risks.
Read at Business Insider
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