
"The study reported that 35% are scaling up their efforts and seeing some returns. However, BCG found that many of them admit that they are not moving far enough or fast enough. The poll shows that the 5% of businesses that have seen value from their AI initiatives, which BCG categorises as "future-built" firms, have moved beyond automation and pilot AI projects to adopt an "AI-first" philosophy. BCG reported that significant business value is achieved when core business workflows are reshaped and reinvented end-to-end."
"BCG said that these AI leaders achieve 1.7 times revenue growth and 2.7 times return on investment compared with peers. A retailer interviewed by BCG said its portfolio of AI initiatives has produced cost, margin and revenue impacts of hundreds of millions of dollars over the past five years. A company executive told BCG that the investor community regards these AI-based initiatives as strategically important drivers of value."
Few businesses achieve measurable value from AI initiatives. A global survey of 1,250 businesses found 60% are not achieving material value despite substantial investment. Thirty-five percent are scaling efforts and seeing some returns but many admit progress is not fast or far enough. Five percent, labelled future-built, have adopted an AI-first philosophy and moved beyond automation and pilots to reshape core business workflows end-to-end. These AI leaders achieve about 1.7 times revenue growth and 2.7 times return on investment versus peers. Future-built firms combine strong leadership, decentralized execution, shared business–IT ownership, human–AI hybrid workflows, upskilling, governance guardrails, and partnerships.
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