Comcast Sells $1.2bn in Advertising for Olympics; OpenAI and Meta to Release New AI Models; ByteDance Reports 60% Profit Jump
Briefly

Comcast sold approximately USD$1.2bn (£900m) of advertising for the Paris Olympics and Paralympic games, setting a new record. Over USD$350m (£275m) of sales came from new sponsors, with placements in opening and closing ceremonies already sold out.
OpenAI will unveil GPT-5, capable of reasoning, potentially by summer. The company's COO anticipates enhanced problem-solving capabilities in the new AI model.
Meta plans to introduce Llama 3 integrated into Whatsapp and Ray-Ban smart glasses, aiming to enhance user experience. Meta's vice president highlights efforts to make AI models reason and plan, offering examples like fixing broken machines or planning journeys.
ByteDance, the parent company of TikTok, witnessed a 60% profit surge, surpassing Tencent and Alibaba. The rollout of TikTok Shop globally has expanded revenue streams. TikTok aims to grow US ecommerce business tenfold this year.
Read at Exchangewire
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