OpenAI's GPT-4o has driven the company's biggest-ever spike in revenue on mobile, despite being freely available, pushing users towards paid subscriptions.
The strategy of offering GPT-4o on the free tier but not on the ChatGPT mobile app is generating increased demand for the $19.99 monthly subscription.
ChatGPT mobile app's net revenue surged 22% on the day of GPT-4o launch, hitting $900,000 within days, leading to $4.2 million net revenue for the week.
[
Collection
]
[
|
...
]