"On December 1, The Information's Stephanie Palazzolo and Erin Woo reported that Altman had initiated a "code red" effort within OpenAI to make its chatbot more personalized and customizable. The move involves diverting resources from other efforts, such as developing AI agents and monetizing the company's platform through advertising. Drawing on an Altman memo distributed to OpenAI staffers, Palazzolo and Woo's story says he called now "a critical time for ChatGPT." Their piece doesn't spell out the reasons for his alarm in much detail."
"Since he wrote that one, Google released Gemini 3 Pro. The new version of its LLM has achieved breakthrough high scores in multiple AI benchmarks, along with excellent reviews. No wonder Altman is feeling pressured. ChatGPT's historic success leaves OpenAI with more to lose than any other AI chatbot company. In October, Altman said it had reached 800 million active weekly users, a figure few tech products have ever reached."
Sam Altman initiated a "code red" to make ChatGPT more personalized and customizable, reallocating resources away from AI agents and advertising initiatives. An internal memo described the period as a critical time for ChatGPT and linked the shift to Google's increasing strength in AI platforms. Google released Gemini 3 Pro, which scored highly on multiple benchmarks and earned strong reviews, increasing competitive pressure. ChatGPT reached 800 million active weekly users, creating particularly high stakes for OpenAI given its role in creating the modern AI chatbot category and its lasting head start.
Read at Fast Company
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