"According to OpenAI, ChatGPT will remain independent-while ads will appear on the platform, answers will not be influenced by advertisers. Ads will be both labeled and separate from answers. Two Tiers The company also said that users can clear their ad data at any time and turn off personalized ads."
"Backlash and 'Ens***tification' OpenAI's decision was not well-received by users and one of its competitors jumped on the opportunity to mock them-Anthropic used a Super Bowl ad to promise viewers that it wouldn't use ads on its chatbot Claude. In a viralTikTokvideo, Michael Mezz explained how the concept of "ens***tification," a term coined by CanadianjournalistCory Doctorow. According to Doctorow, online digital platforms under capitalism go through a three-step lifespan on their way to ens***tification. ChatGPT is now entering phase two of the process."
OpenAI announced plans on January 16 to include adverts in ChatGPT. Ads will be labeled and separated from model answers, and answers will not be influenced by advertisers. Users can clear ad data and disable personalized ads. Two paid ad-free tiers are available: Plus ($20/month) and Pro ($200/month). OpenAI frames ads as supporting broader access to more powerful features and will run a test to refine the experience. The decision provoked user backlash and competitor criticism, including a rival Super Bowl ad promising no ads. Observers applied the term "ens***tification" to describe platform commercialization moving toward business optimization and value extraction.
Read at Miami Herald
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