OpenAI has introduced shopping features to ChatGPT Search, enabling users to search and purchase products via merchant websites. This update, affecting all users without the need for account sign-ins, offers personalized product recommendations based on users' preferences and gathered reviews from the web. The shopping experience mirrors platforms like Google Shopping, showcasing various retailers alongside purchase options. ChatGPT's unique approach emphasizes understanding user preferences in conversation style compared to traditional algorithms, promising a tailored shopping experience.
The new shopping features in ChatGPT Search allow users to search for and buy products directly from merchant websites, enhancing user experience without sponsored placements.
ChatGPTâs shopping system offers personalized recommendations based on user preferences and product reviews, diverging from traditional algorithm-driven methods to a more conversational approach.
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