Canva has justified its significant membership price increase by emphasizing new AI features, including Visual Suite's AI writing, document-to-website transformation, and Magic Studio for content creation.
Despite the enhancements, many subscribers expressed frustration on social media, particularly highlighting how small businesses are negatively affected by the steep price hike in their subscriptions.
The CEO of Canva, Melanie Perkins, stated that with each new AI feature, the company aims to reduce the time it takes users to turn ideas into actual products.
Canva's acquisition of Leonardo.ai and its partnership with Getty images bolster its AI capabilities, increasing the value proposition but at a substantial price increase for users.
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