Gusto's new AI assistant, Gus, aims to help small businesses navigate complex compliance issues, reducing fines and errors that often plague them.
Gusto CEO Josh Reeves highlighted the importance of AI in payroll processes, stating that historically, many companies faced hefty penalties due to compliance mistakes.
Tech improves accuracy: Citing personal experience, Gusto's CTO Edward Kim revealed that his mother paid $200,000 in compliance fines due to misunderstood regulations over two decades.
As smaller businesses embrace AI-driven solutions like Gus, they can now address payroll compliance with the same efficiency as larger companies equipped with dedicated legal teams.
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