Building fairness into AI is crucial - and hard to get right
Briefly

The pursuit of fairness in AI is not merely an ethical imperative but a requirement in order to foster trust, inclusivity and the responsible advancement of technology.
Ethically, fairness is a cornerstone of building trust and acceptance of AI systems. Socially, AI systems that embody fairness can help address and mitigate historical biases - for example, those against women and minorities - fostering inclusivity.
Read at The Conversation
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