
"I was deeply concerned not just for myself, but for all performers whose work and identity can be misused in this way, Cranston said. I am grateful to OpenAI for its policy and for improving its guardrails, and hope that they and all of the companies involved in this work, respect our personal and professional right to manage replication of our voice and likeness."
"On 11 October, the LA Times described a Sora 2 video in which a synthetic Michael Jackson takes a selfie video with an image of Breaking Bad star Bryan Cranston. Living people must ostensibly give their consent, or opt in, to feature on Sora 2, with OpenAI stating since launch that it takes measures to block depictions of public figures and that it has guardrails intended to ensure that your audio and image likeness are used with your consent."
"But when Sora 2 launched, several publications including the Wall Street Journal, the Hollywood Reporter and the LA Times reported widespread anger in Hollywood after OpenAI allegedly told multiple talent agencies and studios that if they didn't want their clients or copyrighted material replicated on Sora 2, they would have to opt out rather than opt in. OpenAI disputed these reports, telling the LA Times it was always its intention to give public figures control over how their likeness was used."
OpenAI's generative video platform Sora 2 allowed users to generate Bryan Cranston's voice and likeness without his consent during the app's launch phase, prompting Cranston to raise concerns with union SAG-AFTRA. The LA Times reported a Sora 2 video showing a synthetic Michael Jackson with an image of Cranston. OpenAI states that living people must give consent to appear on Sora 2 and that it deploys guardrails to block depictions of public figures and protect audio and image likeness. Multiple publications reported anger in Hollywood after claims that talent agencies would need to opt out rather than opt in. OpenAI disputed those reports and later improved guardrails.
Read at www.theguardian.com
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