Baidu is making significant changes to its AI chatbot, ERNIE, by offering it free to users starting April 1. This decision comes as part of Baidu's efforts to compete against rivals like ByteDance's Doubao chatbot, which has seen greater adoption. The company cites reduced operational costs and technological advancements as key factors for this shift. Additionally, on the same date, Baidu will introduce a new advanced search feature, also available for free, which is expected to improve reasoning capabilities and enhance user experience.
Baidu's AI chatbot, ERNIE, will be free starting April 1, benefiting from costs reduction and technological advances, aiming to boost user adoption.
In response to competition, Baidu is enhancing its product offerings, including releasing an advanced search function with improved reasoning capabilities at no charge.
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