Wix is enhancing its platform with Astro, a unified AI tool that integrates multiple features like an AI Design Assistant and chatbots for user-friendly website management. Astro allows users to interact through natural language, recommending needed tools and adjusting settings from a single interface. While Wix already boasts extensive capabilities, Astro aims to simplify user navigation amidst the growing array of tools. This raises questions about the impact on creative professionals, as increased automation may change traditional roles in content creation and web design.
Now, the company is looking to consolidate all these different enhancements into a single AI product called Astro - an all-in-one site and business management tool that will be available to all premium users at no extra cost.
Simply put, Astro is a chatbot. But it's one that can track visitor behaviour, generate marketing content, customise site services, and build detailed reports, all from a single interface.
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