AI's ability to recreate actors' performances without their involvement has raised significant ethical concerns in the entertainment industry, especially with cases like Bruce Willis and James Dean.
With the recent AI legislation in California, including requirements for explicit consent for AI-generated replicas, SAG-AFTRA addresses the growing challenges of digital rights.
Crabtree-Ireland's leadership emphasizes a pragmatic approach towards AI regulation, focusing on consent and contract clarity rather than outright bans, ensuring the protection of performers.
Standing alongside Governor Gavin Newsom as two landmark AI bills are signed, Crabtree-Ireland represents a major step in safeguarding the rights of actors amidst technological advancements.
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