"Imagine you're talking to someone and they suddenly start to add advertising to the exchange. What might that look like? In a 1965 episode of the classic sitcom I Dream of Jeannie, the protagonist uses her magical powers to create fake parents for herself in order to impress a date. She crafts them to be "just like the people on television commercials," making them speak using sentences from commercials."
"Something similar might happen if OpenAI goes forward with its rumored plans to add advertising to ChatGPT. Last December, an article in Futurism, citing internal sources at OpenAI, suggested ad adoption could be near. Recently, The Information reported that the company is hiring "digital advertising veterans" and that it will install a secondary model capable of evaluating if a conversation "has commercial intent," before offering up relevant ads in the chat responses."
"Annoying ads within ChatGPT could be for things as banal as a grocery product, a local destination to visit, or a handyman service. But they could also be a lot of something else-something dangerous. Given ChatGPT's track record, some poor soul might be pouring their heart out to the chatbot, only to be advised of a special on rope at their local hardware store. I'm not making light of the latter-It could happen. There can't be true oversight with LLMs."
Television commercials inspire a fictional example where artificially created 'parents' speak only advertising lines, demonstrating how inserted ads can flood and empty communication. OpenAI reportedly plans to add advertising to ChatGPT, hiring digital advertising experts and implementing a secondary model to detect conversations with 'commercial intent' and insert relevant ads. Inserted ads could promote mundane goods or services, or result in dangerously inappropriate recommendations in sensitive moments. The presence of targeted advertising inside conversational AI attempts to automate contextual understanding while raising concerns about surveillance, contextual collapse, and the lack of effective oversight for large language models.
Read at Fast Company
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