Apple's highly anticipated AI strategy, termed Apple Intelligence, has faced delays, leading to skepticism from investors and insiders. A class-action lawsuit filed against Apple claims the tech giant misled consumers by promoting AI capabilities for its iPhone 16 models that were not ready for release. The lawsuit claims false advertising, stating that Apple had generated significant excitement around features it could not deliver and may be two years behind competitors like OpenAI. This situation could impact Apple's competitive edge and consumer trust in its innovation efforts.
The class-action lawsuit alleges that Apple misled consumers by advertising AI features for the iPhone 16 that it was aware it could not deliver.
Sources within Apple express concern that its AI developments may be two years behind competitors like OpenAI, raising credibility issues.
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