"In one ad, a human fitness instructor playing the role of a friendly chatbot says he'll develop a plan to give his client the six-pack abs he wants, before suddenly suggesting that "Step Boost Max" shoe inserts might be part of the solution. In another, a psychiatrist offers her young male patient some reasonable, if generic, advice on how to better communicate with his mom, then abruptly pitches him on signing up for "Golden Encounters," the dating site where "sensitive cubs meet roaring cougars.""
""Anthropic wants to control what people do with AI," he wrote in a long post on X on Wednesday. "They block companies they don't like from using their coding product (including us), they want to write the rules themselves for what people can and can't use AI for, and now they also want to tell other companies what their business models can be.""
Anthropic aired Super Bowl ads that lampoon ad-supported chatbots by dramatizing the intrusion of promotional pitches into personal interactions. The 30-second spots show a fitness coach abruptly recommending shoe inserts and a psychiatrist pivoting to promote a dating site, underscoring concerns about advertiser influence. The campaign emphasizes the need for users to trust that chatbot responses are not driven by advertiser incentives. OpenAI rejected the ads and said it would not run similar promotions, while accusing Anthropic of blocking some companies from its coding product and attempting to dictate acceptable AI uses and other companies' business models.
Read at Fast Company
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