Anthropic, OpenAI rivalry spills into new Super Bowl ads as both fight to win over AI users
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Anthropic, OpenAI rivalry spills into new Super Bowl ads as both fight to win over AI users
"Anthropic is airing a pair of TV commercials during Sunday's game that ridicule OpenAI for the digital advertising it's beginning to place on free and cheaper versions of ChatGPT. While Anthropic has centered its revenue model on selling Claude to other businesses, OpenAI has opened the doors to ads as a way of making money from the hundreds of millions of consumers who get ChatGPT for free."
"Anthropic's commercials humorously mock the dangers of manipulative chatbots - represented as real people speaking in a stilted and unnaturally effusive tone - that form a relationship with a user before trying to hawk a product. The commercials end with a written message - "Ads are coming to AI. But not to Claude." - followed by the opening beat and lyrics of the Dr. Dre song "What's the Difference.""
"In a sign they struck a nerve, OpenAI CEO Sam Altman said in a social media post that he laughed at the "funny" ads but blasted them as dishonest and threw shade at his competitor's smaller customer base. "Anthropic serves an expensive product to rich people," Altman wrote on X. He also boasted that more Texans "use ChatGPT for free" than all the people in the United States who use Claude."
Two AI startups behind ChatGPT and Claude face a test to prove they can grow businesses that earn more than they lose. Competition centers on winning corporate customers seeking productivity tools and on monetizing massive consumer use. Anthropic focuses on selling Claude to businesses and is running Super Bowl commercials arguing against advertising in AI. OpenAI is pursuing advertising revenue on free and lower-cost ChatGPT tiers to monetize hundreds of millions of users. OpenAI's CEO publicly criticized Anthropic's ads and highlighted ChatGPT's larger free user base. The rivalry traces to a 2021 split emphasizing AI safety and development paths.
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