""There are many good places for advertising," the company announced on Wednesday. "A conversation with Claude is not one of them." "We want Claude to act unambiguously in our users' interests," the company said. "So we've made a choice: Claude will remain ad-free. Our users won't see 'sponsored' links adjacent to their conversations with Claude; nor will Claude's responses be influenced by advertisers or include third-party product placements our users did not ask for.""
"Anthropic has focused on business customers. According to The Information, "The vast majority of Anthropic's $4.5 billion in revenue last year stemmed from selling access to its AI models through an application programming interface to coding startups Cursor and Cognition, as well as other companies such as Microsoft and Canva." For OpenAI, on the other hand, 75 percent of its revenue comes from consumers, according to Bloomberg."
Anthropic committed to keeping Claude ad-free, stating users will not see sponsored links or unsolicited product placements in conversations and that advertisers will not influence responses. The company framed the decision as keeping Claude aligned with users' interests. Anthropic's customer base centers on business clients, with most revenue coming from API sales to companies such as Cursor, Cognition, Microsoft, and Canva. OpenAI derives a large share of revenue from consumers and faces high cash burn, making ad revenue more attractive. Major U.S. AI firms maintain substantial advertising operations, reinforcing differing commercial strategies.
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