"Forget about the big game on Sunday. Two heavyweights have been battling it out this week over a topic that's become all-too-familiar over the years: advertising creep. It's a tale as old as time, in some respects. Many a CEO have proudly declared that their company's platform or services will remain ad-free, only to later succumb to the lure of all that advertising revenue and embrace it."
"Among the nearly dozen AI-related ads on Sunday will be two 60-second spots each for OpenAI and Anthropic. While OpenAI will use its time to tout how its ChatGPT helps people build things with a real-world impact, Anthropic is taking a swipe at its much-larger competitor's recent decision to incorporate ads into the platform-and its virtuous decision to keep its Claude AI assistant ad-free."
Two major AI companies are clashing over the expansion of advertising into AI platforms, framing the tension as advertising creep. Many CEOs initially promised ad-free platforms before later adopting ads for revenue. The divide is visible in Super Bowl advertising, with nearly a dozen AI-related ads and two 60-second spots each for OpenAI and Anthropic. OpenAI plans to highlight ChatGPT's role in helping people build things with real-world impact. Anthropic is criticizing OpenAI's decision to incorporate ads and promoting its Claude assistant as ad-free. Anthropic released four ads set to Dr. Dre's "What's the Difference," each ending with "Ads are coming to AI. But not Claude." Sam Altman's lengthy post on X drew ridicule.
Read at Fast Company
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