Usage of chatbots, particularly ChatGPT, is increasing, but Google search continues to dominate online information retrieval. Recent data shows that from January to May, ChatGPT was responsible for 25 million visits to news websites, a significant increase from 1 million the previous year. In contrast, American users accessed news websites via Google search engines about 9.5 billion times during the same period. This indicates that for every ChatGPT user clicking a news link, 379 others used Google, highlighting the disparity in usage patterns between chatbots and traditional web search engines.
Chatbots like ChatGPT are seeing fast growth but web search, particularly Google, remains the dominant method for accessing news and information online.
From January to May this year, Americans accessed news articles via ChatGPT 25 million times, a significant increase from 1 million the previous year.
Despite the rise of chatbots, Google continues to be used overwhelmingly more for finding information, with usage nearly 400 times greater than ChatGPT for news.
When using chatbots, people behave differently compared to web searches; chatbots often paraphrase information, leading to fewer clicks on links compared to Google.
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