Amid ongoing AI hype, some brands are taking a stand against the technology
Briefly

Now a small number of brand leaders are beginning to adopt a different posture towards the technology, highlighting its potential harms more than its immediate commercial value.
We are, however, beginning to see some early signs that perceptions towards generative AI among some marketing teams are beginning to shift.
No marketing team has released a public statement pledging to never use the technology in any capacity; such a move almost certainly be a professional death sentence.
Read at The Drum
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