Amazon is launching Alexa+, a more advanced version of its voice assistant, free for Prime members and $20/month for others. The rollout begins with select Echo Show smart displays. This upgrade comes as Amazon seeks to turn Alexa's costly operations profitable, countering competition from emerging generative AI chatbots. Notable enhancements in Alexa+ include capability for casual conversation, task management like booking reservations, and understanding user preferences, utilizing large language models via Amazon Bedrock and Anthropic technology.
"Alexa+ leverages advanced language models from Amazon Bedrock and Anthropic, allowing for more conversational interaction and practical task execution, such as booking dinner reservations."
"With a monthly subscription of $20 for non-Prime users, Alexa+ is positioned to become a more profitable venture for Amazon, which has invested billions into Alexa."
Collection
[
|
...
]