Amazon has announced a new version of its smart assistant, Alexa Plus, which expands its capabilities, including features like finding concert tickets and ordering Ubers. Users will be required to subscribe for these new abilities, marking the first time Amazon is charging for premium features. With a subscription fee starting at $19.99 per month, access is free for Prime members, which may make it difficult for standalone subscribers to justify the cost. Alexa Plus will begin rolling out in March 2025 and will be compatible with most existing Alexa devices, particularly focusing on touchscreen models like the Echo Show.
Alexa Plus, Amazon's upgraded smart assistant, offers enhanced features like finding concert tickets and ordering Ubers, but requires subscriptions costing $19.99 monthly unless you're a Prime member.
With Alexa Plus, significant improvements are aimed at enabling more natural conversations, marking the first time Amazon will charge for advanced features beyond the traditional free model.
Advanced features available in Alexa Plus, including movie-skip functionality, are mostly contingent on having an Amazon Music or Prime Video subscription, making a Prime membership nearly essential.
Amazon's plan to launch Alexa Plus in March 2025 caters primarily to existing Echo device users, particularly those with touchscreen interfaces, enhancing user engagement with improved capabilities.
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