"Salesforce, the AI-powered customer relationship management platform, reported Monday that 2025 holiday sales online rose 7 percent to $1.29 trillion globally, and 4 percent to $294 billion in the U.S. That compares to the $1.2 trillion in global online sales, and $241.4 billion in U.S. sales reached during the 2024 holiday period. Salesforce reported the average selling price was up 7 percent year-over-year. The price hikes were largely due to inflation and tariffs."
""While shoppers remained resilient in the face of higher prices, the real story was how retailers leaned on AI and agents to navigate the holiday rush. Agents didn't just drive $262 billion in sales through high-intent discovery; they became the operational heroes of the season - handling a 142 percent surge in tasks like returns and shipping updates. This wasn't just a bigger holiday season than last year; it was a more efficient, intelligent one.""
Global online holiday sales rose 7 percent to $1.29 trillion in 2025, while U.S. online sales increased 4 percent to $294 billion. Average selling price rose 7 percent year-over-year, with price increases attributed largely to inflation and tariffs. The shopping period measured spanned Nov. 1 to Dec. 31 and tracked activity from more than 1.5 billion consumers across commerce, marketing, and service platforms. AI and agents influenced 20 percent of retail sales, contributing $262 billion in revenue. Agents managed a 142 percent surge in tasks such as returns and shipping updates, improving operational efficiency during the holiday season.
Read at WWD
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