AI video analytics - Empowering offline retailers to thrive in the evolving consumer landscape
Briefly

According to the latest findings by Redseer Research and Analysis, the Indian e-commerce market witnessed an impressive year-on-year growth of 22% in 2022. However, in April 2023, offline retailers reported a more conservative 6% growth compared to sales during the corresponding period in 2022. These statistics underscore the pressing need for brick-and-mortar retail establishments to swiftly embrace innovative approaches and technologies in order to remain competitive.
Achieving this transformation is feasible through the integration of AI into existing CCTV camera infrastructure. These cameras, which presently operate as passive devices, can be elevated into intelligent analytical units. This evolution empowers them to furnish qualitative insights and data to users, revolutionizing their utility and enhancing their contribution.
Read at Hindustan Times
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