"If you've been on the New York City subway recently, you've probably seen stark white ads promoting a wearable AI device called Friend. CEO Avi Schiffman told Adweek that the company spent more than $1 million on a campaign with more than 11,000 cards on subway cars, 1,000 platform posters, and 130 urban panels. Some stations, like West 4th Street, are completely dominated by Friend ads."
""This is the world's first major AI campaign," Schiffman said. (There have been other AI ads of questionable effectiveness, but perhaps not a print campaign of this scale.) He described it as "a huge gamble," adding, "I don't have much money left." Friend's $129 device has been controversial, with Wired writers recently criticizing its constant surveillance and declaring, "I Hate My Friend." Similarly, some Friend ads have been vandalized with messages calling it "surveillance capitalism" and urging spectators to "get real friends.""
A large-scale New York City subway campaign promotes a wearable AI device called Friend. The company spent more than $1 million on over 11,000 cards on subway cars, 1,000 platform posters, and 130 urban panels, with some stations like West 4th Street dominated by ads. The effort was billed as the world's first major AI campaign and described as a huge gamble with limited remaining funds. The $129 device has drawn criticism for constant surveillance, prompting declarations such as "I Hate My Friend." Several ads have been vandalized with messages calling it "surveillance capitalism" and urging spectators to "get real friends." The ads use large white space to socially comment on AI in New York.
Read at TechCrunch
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