The coming year will be defined by the increasing prominence of generative AI search, which offers AI-generated summaries and responses to user inquiries in a conversational format. This will decimate search traffic for news media. In response to the risks from generative AI and its effects on the journalism business model, publishers will need to rethink the news.
Looking ahead to 2024, I envision a year where newsrooms innovate how news is presented, tailoring it to individual user preferences. This means moving beyond the generic approach and creating compelling reasons for the audience to engage directly with news platforms.
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