"AI has threatened to displace large swaths of the workforce, and many people are scared that it will take their jobs. A certain segment of the population seems unconcerned though, and even pretty enthusiastic about it. Perhaps unsurprisingly, AI is most popular amongst the group of workers making over $100 thousand, one study has found. The study comes from business intelligence firm Morning Consult, and breaks down the fastest growing brands by income level across a variety of product categories."
"When it comes to overall chatbot popularity for this income group, there is a clear winner: ChatGPT. When we compare the key brand metrics for seven of the biggest AI chatbots amongst high -income consumers, we see there's a clear front -runner in most categories ChatGPT, the report says. The popularity of OpenAI's flagship product is propped up by much higher awareness than its competitors. The report also notes that ChatGPT has a much higher total considering share nearly 10 points higher than its closest competitor."
"By contrast, the top two fastest growing brands for people making between $50k-$99k are DoorDash and MTV. Meanwhile, for people making under $50k, the top two growing brands are Discount Tire and Great Value French Fried Potato Chips. The study is full of other somewhat comical findings, including analysis based on generational preferences (Baby Boomers are obsessed with Pringles, for instance, while Gen-Z's fastest growing brand appears to be UberEATs)."
Brand-growth data broken down by income shows workers earning over $100,000 are rapidly increasing loyalty to AI companies such as Gemini, OpenAI, ChatGPT, WhatsApp, and Microsoft Copilot. ChatGPT leads chatbot popularity among this income group due to substantially higher awareness and a nearly ten-point advantage in total consideration share over its nearest rival. Consumers earning $50k–$99k show fastest growth for DoorDash and MTV, while those earning under $50k favor Discount Tire and Great Value French Fried Potato Chips. Generational differences also emerge, with Baby Boomers favoring Pringles and Gen Z increasing loyalty to UberEATs.
Read at gizmodo.com
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