We're not sure where to implement AI or how it adds value - 51% Concerns with data security - 41% Lack of leadership buy-in - 34% Lack of technology/solutions that use it - 26% Issues with compliance/legal - 21% Too difficult to implement - 19%
Measurement and analytics - 47% Market research and analysis - 43% Target audience segmentation - 42% Marketing, sales, and customer success - 42% Content creation - 38% Lead generation and conversion - 30% Forecasting - 23% Testing and optimization - 27% Personalization - 25%
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