According to the latest iteration of the e-Conomy SEA report, the region's digital economy will also be fueled by increasing user sophistication and the importance of cybersecurity.
Southeast Asia is estimated to have driven $30 billion in AI infrastructure investment in the first half of 2024, amid accelerated consumer interest in AI applications.
The report notes that the region offers an attractive market for AI-enabled products and services because of its younger and growing population, and high digital literacy.
The study includes a projection on the region's profitability, which will hit $11 billion in 2024, up 24% from $9bn in 2023 and 101% from $4bn in 2022.
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