"The most popular type of AI tool used by survey respondents was writing tools (77.93%), followed by Chatbots or AI assistants (47.03%), image editing tools (39.19%) and market analysis or pricing tools (38.74%). Reflecting this, the areas AI delivers the most impact, according to respondents, include writing listing descriptions (68.47%), creating social media content (59.46%) and writing emails or newsletters (53.15%)."
"Despite heavy AI adoption regarding these routine tasks, respondents' confidence in AI drops when it comes to using AI for pricing, interpretation and compliance-sensitive client conversations. In addition, 63% of respondents cited accuracy of outputs as their top concern when it comes to AI usage. Other top concerns included compliance or legal issues (cited by 49%), misinterpretation of market data (47%), learning curve for AI usage (30%) and fair housing concerns (28%)."
"Based on these results, RPR said that now that agents have widely adopted AI, trade organizations and brokerages need help provide stronger training on AI usage. Supporting this assertion is that of the respondents who cited barriers to using AI more regularly, the most common barrier was not enough training (16.82%), too many tools to choose from (15.91%) and not being sure where to start (12.73%). Respondents said the most helpful forms of AI training would be short video tutorials (69%), hands-on workshops (57%) and use-case training tied to"
A majority of agents use AI writing tools (77.93%), chatbots (47.03%), image editing (39.19%) and market/pricing tools (38.74%). AI delivers the most impact on writing listing descriptions (68.47%), social media content (59.46%) and emails/newsletters (53.15%). Confidence declines for pricing, interpretation and compliance-sensitive client conversations. Accuracy of outputs is the top concern (63%), followed by compliance/legal issues (49%), market-data misinterpretation (47%), learning curve (30%) and fair housing risks (28%). Approximately 67% feel somewhat confident or confident using AI-generated content with clients. Insufficient training, too many tools and uncertainty where to start limit further AI use.
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