Read at Nieman Lab
A new report from the Tow Center of Digital Journalism at Columbia University reveals that news organizations are turning to AI technology due to uncertainty in the industry, hype around AI, and the need for new revenue streams. Newsrooms are embracing AI not only because the technology has improved, but also because it has become widely used in other industries. Additionally, the strained cash and the search for new business models have pushed news organizations to experiment with AI. The report also highlights a power imbalance emerging between news publishers and tech companies as AI-powered search engines gain prominence and are embraced internally by newsrooms.
"I think one of the truths about the media industry is that it is an industry that is under a certain obvious strain for cash, for new business models, figuring out what their future is," one Germany-based audience editor told Simon.
While AI-generated news articles with incorrect information and bad writing have received attention, the most common use of AI in newsrooms is to increase efficiency and make the most use of journalistic talent. News executives are exploring ways to leverage AI technology to optimize resources and maximize output.
"The strategic question is: With the limited amount of time and resources, how could we make the most use of our journalistic talent?" one U.S.-based news executive said.