"Until this year a product announcement from Adobe almost always meant new proprietary features in its vast suite of creative software. Today's news that it's adding access Ray3 before any other platform other than Luma AI's own Dream Machine suggests it now sees the integration of third-party AI models as an equally big sell. The change began earlier in the year."
"Its initial integration of generative AI followed a similar approach, based around the creation of its own Adobe Firefly AI models, which were touted as being more ethical and commercially safe than those of rivals since they were trained only on licensed material. But the creative software giant today sealed a recent change in strategy with a world-first integration of Luma AI's new AI video generation model Ray3. Does it turn out that commercially safe isn't commercially viable?"
"Last month, Firefly became one of the first platforms to add Google's Gemini 2.5 Flash Image, aka Nano Banana, just days after media went wild proclaiming the new AI model to be 'the end of Photoshop', and just as those viral 3D figurines began taking over the internet. Firefly now includes models from OpenAI, Ideogram, Pika, Black Forest Labs, Runway, with upcoming integrations planned with Moonvalley and Topaz Labs."
Adobe has shifted from producing only proprietary creative features toward integrating third-party generative models into Firefly. Firefly originally used Adobe-built models trained on licensed material and emphasized ethical, commercially safe training. The company recently integrated Luma AI's Ray3 for AI video generation and added Google's Gemini 2.5 image model. Firefly now includes models from OpenAI, Ideogram, Pika, Black Forest Labs, Runway, with more integrations planned. Adobe frames the change as making Firefly an all-in-one creative AI ecosystem so users need fewer external tools. Historically Adobe supported third-party tools via plugins rather than promoted integrations.
Read at Creative Bloq
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