"In the age of generative AI, quantity has become a lot easier than quality. New AI tools have made it easier than ever to generate virtually every kind of content at scale, but much of it is generic, low-grade, and fraught with copyright hazards and hallucinatory nonsense. Adobe is betting that businesses will be willing to pay more for AI services that are able to deliver both quantity and quality, responsibly."
"By training bespoke Foundry models on a brand's IP, Adobe is positioning its new service offering -- and its brand more generally -- as a safer alternative to mainstream AI tools, such as OpenAI's Sora. That's because it assures its models are guaranteed commercially safe, meaning their training data has been properly sourced from creators, as opposed to just scraped up off the open internet."
"On Monday, the tech giant announced the launch of Adobe AI Foundry, a new program through which enterprise customers can access Adobe experts for help creating their own generative AI models, custom-made to adhere to their particular brand guidelines. The Foundry is built upon Firefly, Adobe's suite of flagship generative AI models, meaning brand partners can build AI tools that can generate text, image, audio, video, and more."
Adobe introduced AI Foundry, a program that enables enterprise customers to collaborate with Adobe experts to build custom generative AI models aligned with specific brand guidelines. Foundry models are constructed on the Firefly suite and can produce text, images, audio, video, and other media formats. Models are trained on brands' own intellectual property to ensure commercial safety and that training data is properly sourced from creators rather than indiscriminately scraped from the open web. The offering aims to reduce copyright risk, limit hallucinations, and provide personalized, localized marketing content that stands out from generic AI output.
Read at ZDNET
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