""The enterprise has asked us to come in and advise us, help us, partner with us, be our premier creative marketing AI partner on this.""
""It's highly personalized," explains Elsakr. "We've been talking about personalized commerce for so long, but generative AI and Firefly make it possible to put the brand in the hand of the consumer in an on-brand way.""
AI Foundry enables companies to create custom generative AI models using Adobe Firefly as a base and fine-tuning with customer brand assets and intellectual property. The platform supports generation of text, images, video, and 3D scenes to serve varied creative applications across organizations. The service is designed to scale marketing campaigns by automatically producing variants for different seasons, languages, and formats, enabling personalized commerce at scale. Firefly models have produced over 25 billion assets since 2023. AI Foundry uses usage-based pricing to provide flexible cost scaling for enterprise content production.
Read at Techzine Global
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