Adobe launches a foundry service that builds custom generative AI models for enteprises | TechCrunch

"Creative design giant Adobe is beefing up the products it offers businesses to include custom generative AI models. Adobe launched Adobe AI Foundry on Monday, a new offering that allows enterprises to work with the company to build custom generative AI models trained on their branding and intellectual property. The foundry's custom models, which can produce text, images, video, and other mediums like 3D scenes, are built off Adobe's Firefly family of AI models."

"These Firefly models were launched in 2023 and have been trained entirely on licensed data. Adobe's foundry service then fine tunes these models for each customer using their intellectual property. The foundry service pricing is based on usage, as opposed to by seat like many of Adobe's other products. Hannah Elsakr, a vice president of generative AI new business ventures at Adobe, told TechCrunch the foundry service was a natural expansion of the company's enterprise AI products - and customers were asking for more customization."

Adobe launched Adobe AI Foundry to let enterprises build custom generative AI models trained on their branding and intellectual property. The custom models can produce text, images, video, and other mediums including 3D scenes and are fine-tuned from Adobe's Firefly family. Firefly models were launched in 2023 and trained entirely on licensed data. The foundry's pricing is usage-based rather than per-seat. Adobe reports enterprises have used Firefly to create over 25 billion assets. Adobe positions the service to enable on-brand personalized advertising, campaigns across seasons, languages, and formats, while aiming to augment rather than replace human creatives.

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