Adobe Firefly and Express are getting a Gemini AI boost that they hope will make your next ad campaign flashier than ever
Briefly

Google's Gemini 2.5 Flash Image is available in Adobe Firefly and Adobe Express for text-to-image generation. The model enables stylized graphics that can be animated, resized, captioned, and published end-to-end within Adobe's tools. Use cases include marketing asset variations, background swaps, and rapid product concept prototyping for designers. Adobe supports partner models including OpenAI, Runway, Pika, Ideogram, Lume AI and Moonvalley to give users choice beyond in-house Firefly models. For a limited time, paid customers receive unlimited Gemini 2.5 Flash Image generations and free users can test up to 20 generations. Adobe requires partner agreements to prohibit using user-generated content and uploads to train generative AI models.
Although many of these features were previously available using Adobe's own Firefly models, Google's Gemini model improves the experience with better context and knowledge, consistency and performance. Adobe also uses other partner models from companies like OpenAI, Black Forest Labs, Runway, Pika, Ideogram, Lume AI, Moonvalley and more to give users the choice. By not restricting them to in-house models and giving them more flexibility, it ultimately means customers are more likely to stay subscribed to Adobe's platform.
For a limited time, Adobe is offering paid customers unlimited generations with Gemini 2.5 Flash Image as a welcome promotion. Even free Firefly users will be able to access up to 20 generations to test the newly added model. Regardless of model selection, though, Adobe stressed that user-generated content and uploads will not be used to train generative AI models.
Read at TechRadar
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