Specifically, SAG-AFTRA, the union representing actors, pushed to ensure that performers be compensated for digital replicas of their likenesses. Compensation is not addressed in the three-year Directors Guild or Writers Guild contracts negotiated with studios this year.
The tentative agreement... establishes two definitions for 'digital replicas' of a performer and sets compensation and consent terms for the use of those replicas. Employment-Based Digital Replicas are replicas 'created during a performer's employment with their physical participation, and used to portray the performer in scenes they didn't actually shoot.' These performers are generally entitled to compensation for the creation and use of their replicas and are entitled to residuals 'for use that would normally generate residuals.' Independently Created Digital Replicas are replicas 'created often using existing materials, and used to portray the performer in scenes they didn't actually shoot.' For these performers, compensation and residuals are freely bargained.
One area that's already starting to cause conflict between SAG-AFTRA members is compensation and consent for 'synthetic performers,' or digitally created performers that weren't built using scans of specific people but were trained on AI models of real actors. Justine Bateman, an actor, filmmaker and author who advised SAG-AFTRA on AI during the contract negotiations, has aggressively pushed back on any use of AI in entertainment.
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